At the peak of my involvement with the Arbor Collective, I was acting marketing director for the Snowboard, Skateboard and Apparel divisions. It included everything marketing related including strategic marketing and planning, creating modern effective online marketing efforts, professional team management for snow, skate and surf, directing PR efforts, ad campaigns, catalog creation, managing video and movie projects, events, etc.
Building a professional team for Arbor Snowboards in an effort to bring the brand legitimately in the youth market had been a major undertaking and one that was very successful. In 2009, Arbor Snowboards essentially had no presence in the youth market and today the brand is seen as legitimate and core in that demographic.
I helped The Arbor Collective institute a modern online marketing strategy that started with the redesign of their website. The new site is in a blog format and seamlessly integrates with all of the social networking and online media sites that are vital to online marketing today.
These portfolio folders represent just a few of the marking projects, events and materials I’ve developed over the years. I’ve headed up the strategic marketing for multiple businesses now including resorts, brands and media companies. My work has included the management of pro and am teams, the creation and management of events, the development of press kits, brochures, websites and magazine, newspaper, radio, television and web advertisements as well as all kinds of promotional materials including shirts, stickers, posters, trading cards, etc.. I’ve also worked on movies and video games and I’ve been interviewed on live tv, radio and webcasts countless times.
© 2014 Marketing Farmer.