In 2009, I set out to create Bear Mountain’s first action ad campaign since 2004. The marketing theme for the season was twenty years of park development at Bear Mountain and Snow Summit. I picked for major themes to highlight including innovation, creativity, style and history. This is one of my all time favorite ad campaigns that features JP Walker, Chris Bradshaw, Simon Chamberlain and Joe Sexton. They ran in Transworld Snowboarding Magazine, Snowboarder Magazine and Snowboard Magazine.
© 2013 Marketing Farmer.