One of the most important and fun parts of the marketing effort at Bear Mountain is the creation of a new ad campaign every year. The “15 Years of Terrain Park Evolution” which was done before Bear Mountain had an official snowboard team and included DCP, Chris Dufficy, Peter Line and Pat Moore. Also the “Poker Team” featured JP Walker, Simon Chamberlain, Lauri Heskari and Seth Huot and was based on the movie rounders. Two great ad campaigns that I headed up. They ran in Transworld Snowboarding Magazine, Snowboarder Magazine, Snowboard Magazine and Future Snowboarding Magazine.
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