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After graduating from San Diego State University with a Bachelors Degree in business administration, marketing, and political science, I spent the next several years working my way up through the resort industry in marketing and public relations. As a young snowboarder, I quickly focused my efforts on youth marketing, targeting the snowboarding community. Hard work and creative methods in reaching this market led me to quick promotions and solid success. I’m proud to have been a leader in the effort to create “The Park” at Bear Mountain brand. It was the first-ever all-mountain terrain park, and was quickly recognized as one of the top parks in the world and perhaps the only one so completely devoted to young shredders. After the brand was established, it was my job to design, develop and execute a plan to keep Bear Mountain on point and relevant to the youth market. The marketing strategy that I developed including many of the promotions and events I created are still in use at the resort today.
In 2005, I decided it was time to focus on improving my writing skills and accepted a job with Future Publishing where I worked as an editor on Snowboard Trade News and Future Snowboarding magazines in addition to futuresnowboarding.com. During my three years with Future, I was able to dramatically improve my writing and editing skills and professional communications. As the chief editor for Snowboard Trade News, I learned more about the inner workings of the snowboard industry than I would have ever thought possible.
In 2008, I began working as a marketing consultant and a freelance writer. This led me to start my own business “Marketing Farmer” and take on clients including Bear Mountain and Snow Summit as well as The Arbor Collective (Snowboard, Skateboard and Apparel divisions), ESPN Action Sports and FUEL TV.
I eventually moved on from Big Bear Mountain Resorts while expanding my business to add Mountain High and Stevens Pass Resorts as a new client and maintaining a growing marketing relationship with The Arbor Collective.
I have recently expanded Marketing Farmer outside of Action Sports with lifestyle brand, Lucid Eyewear and international cycling brand, Swiss Side while also adding Flux Bindings and parted ways with the Arbor Collective after 5 year and very successful partnership came to a conclusion. I have also expanded Marketing Farmer into athlete management with professional snowboarders, Scotty Vine and Erik Leon as my first clients.
On a more personal note, I’m interested in fiction and I have spent a great deal of time writing shorts stories, poems and lyrics. I recently finished writing my first novel titled “The You” and I’ve begun to work on my second book. I’m currently seeking a literary agent as I outline the idea for my next fiction work.
During the winter, I spend as much time as possible in the mountains snowboarding and connecting with the industry. When summer comes around, you can typically find me surfing around SoCal or hanging out in the mountains of Lake Tahoe.
If you are in need of a marketing consultant and would like more information, I have a complete resume, letters of recommendation and references available upon request.