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The History of Marketing Farmer
After graduating from San Diego State University with a Bachelors Degree in business administration, marketing, and political science, Brad Farmer spent the next several years working his way up through the resort industry in marketing and public relations. As a young snowboarder, he quickly focused his efforts on youth marketing, targeting the snowboarding community. Hard work and creative methods in reaching this market led him to quick promotions and solid success. Farmer is proud to have been a leader in the effort to create “The Park” at Bear Mountain brand. It was the first-ever all-mountain terrain park, and was quickly recognized as one of the top parks in the world and perhaps the only one so completely devoted to young shredders. After the brand was established, it was his job to design, develop and execute a plan to keep Bear Mountain on point and relevant to the youth market. The marketing strategy that he developed including many of the promotions and events I created are still in use at the resort today.
In 2005, Farmer decided it was time to focus on improving his writing skills and accepted a job with Future Publishing where he worked as an chief editor on Snowboard Trade News and Future Snowboarding magazines in addition to futuresnowboarding.com. During his three years with Future, he was able to dramatically build his writing and editing skills and professional communications.
In 2008, Farmer began working as a marketing consultant and a freelance writer. This led his to start his own business “Marketing Farmer” and take on clients including Bear Mountain and Snow Summit as well as The Arbor Collective (Snowboard, Skateboard and Apparel divisions), ESPN Action Sports and FUEL TV.
Farmer eventually moved on from Bear Mountain and Snow Summit while expanding his business to add Mountain High and Stevens Pass Resorts as a new client and maintaining a growing marketing relationship with The Arbor Collective.
After 5 years with the Arbor Collective, Farmer parted ways and set out begin building out a team and expanding Marketing Farmer into a full service marketing agency with new clients Lucid Eyewear, Swiss Side, Coffee Blenders and Flux Bindings. Marketing Farmer also expanded into athlete management with professional snowboarder, Scotty Vine.
If you are in need of a strategy marketing adviser including a host of marketing services and would like more information please contact please feel free to contact Brad Farmer directly.